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Back to all BrandCulture creates wayfinding and interpretive signage to celebrate Newmarket Randwick's fascinating history

Cbus Property is collaborating with BrandCulture to ensure the history of Newmarket Randwick is never forgotten.

The award-winning design studio with a passion for branding, environments and wayfinding has embarked on a wayfinding and interpretive signage project for our vibrant new neighbourhood. The development was designed to bring Newmarket Randwick’s historyto life for future residents and visitorsand enhance their experience of the site as they make their way through the landscaped gardens and buildings.

BrandCulture has prepared an Interpretive Plan inspired by heritage consultants OCP architects interpretative themes that thread the site’s history together. It combines fun, exploratory elements that are seamlessly integrated into Newmarket’s landscape and will connect each building back to Newmarket’s central community spaces.

“By attaching every building and destination to the story of the site, wayfinding and interpretive signage can definitely contribute to a sense of place and community,” explains Nick Bannikoff, BrandCulture’s Design Director.

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